My industry story on mobile handset players in India, their positioning, campaigns and performance in festive period …
By Preeti Hoon
India’s mobile frenzy: when numbers dance to festive tunes
By Preeti Hoon
By Preeti Hoon
Down In Life, When Hanuman Ji Came To My Rescue
It is Hanuman Jayanti today – Lord Hanuman’s birthday. It reminds me of a moment around Hanuman …
By Preeti Hoon
Ravi Shankar, Manoj Tiwari, VK Singh Attend Lord Mahavir Birth Anniversary
Bhagwan Mahavir Nirvana Mahotsav Committee, recently, organized a grand Shankhnaad ceremony in the auspicious presence of Rashtraguru …
By Preeti Hoon
‘Flag Collection Drive’ Appreciable But Did Tiranga Deserve A Price Tag?
The recent announcement of ‘Flag Collection Drive’ by the Ministry of Culture, Government of India is appreciable. …
By Preeti Hoon
‘Shabaash Mithu’ A Hit Setting Record Straight With Mithali & Taapsee
On the eve of our Independence Day, as I sat in my living room and watched Indian …
By Preeti Hoon
Our Initiatives Aren’t Commercial, Excellence Must Be Celebrated: Megha Tata, President, IAA India
Amid an endless sea of recognition, the one that is cult and matters will always have its …
By Preeti Hoon
Paresh Chaudhry Says ‘Goodbye’ To Adani Group For Emotional Reasons
Having served heavy-duty brands such as Reliance, Madison, Hindustan Unilever in global communication roles, industry leader Paresh …
By Preeti Hoon
What’s On My Plate: Amit Phull On Turning Entrepreneur, Work, Marriage, Life All At Once!!!
Welcome to ‘What’s On My Plate With Preeti Hoon’ that features top illustrous CXOs, leaders, entrepreneurs in …
By Preeti Hoon
Salman Khan, Shahid Kapoor, Sara Ali Khan, Tiger Shroff Arrive At IIFA 2022
Bollywood rocked Yas Island, Abu Dhabi and how! The presence of biggest B-town celebrities were talk of …
By Preeti Hoon
Do Influencers Mislead Consumers? Do Brands Care? Naresh Gupta Answers
Influencers are favourites of brands these days. Undoubtedly, going by the trend, they have a huge stake …
By Preeti Hoon
