By It is predictable and easy for pet parents to imagine their babies doing something what humans can do. They have the ability to communicate with their expressions and actions so well and sometimes, it is mind blowing for a pet parent to watch them understand details just like a human. I can say it with a conviction being a pet parent for last 10 years.
Now, imagine if your pet could make a choice of music s/he wants to listen to. Even better if you could club your playlist with the mood of your pet.
Yes, something like that exists now and it is based on a global online survey done by Spotify, a digital music service headquartered in Sweden.
The survey says that 71% of the pet owners, globally, play musicfor their pets, 8 in 10 believe their pets like music and most pet owners think music can help pets relieve stress, boost their happiness and keep them company. Additionally, almost 50% of pet ownerssay their pet prefers certain songs or genres of music with classical and soft rock as the top picks.
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Thus, Spotify has introduced a new feature on its app called, ‘Pet Playlists’. It is where Spotify users can get an algorithmically curated playlist based on their tastes and their pet’s character attributes. Each Pet Playlist includes around 30 tracks based on the listener’s preferences that their pet is more likely to enjoy, given it is created based on their personality and characteristics. For example, an energetic dog might get a playlist with tracks that are upbeat while a shy cat might get something with slower tempos.
Before developing Pet Playlists, Spotify consulted with musicologist David Teie, a cellist with America’s National Symphony Orchestra, who pioneered species-specific music and composed two albums of Music for Cats, and he advised on the general likes/dislikes of each animal – for instance, dogs don’t respond well to music in the lower register as it’s often viewed as a threat.
While each playlist is algorithmically created, David’s expertise impacted how the algorithm was programmed.
Now, isn’t that an interesting thing to try out with your pet companion!
