While the Indian mobile market was seeing a decline in the most crucial pandemic times, vivo was going uphill. It kept selling mobile phones even though mobile phone wasn’t an essential for humanity in such challenging times. Nipun Marya, Director, Brand Strategy, vivo India, thinks otherwise.
In a candid chat with me, Marya talks about taking the pandemic challenge head on, how the brand functioned in the nationwide lockdown, what strategy led the brand to sell mobile phones and register growth and missing WFO – work from office!
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