“If you work for Pepsi, you don’t work for Coke. If you work for Coke, you don’t work for Pepsi!”
It’s Friday! Naresh Gupta has said it in this week’s ‘Expert Eye’.
We are discussing the big news of food and beverages brand Coca-Cola handing over its global $4bn marketing and communications account to global advertising and communications conglomerate WPP.
With Coke win, WPP now has both Pepsi & Coke accounts in India. Pepsi is handled by JWT (a WPP company). Now, the big question is – what happens to JWT’s Pepsi since it’s a conflict of interest?! Hmm.
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