Influencers are favourites of brands these days. Undoubtedly, going by the trend, they have a huge stake …
By Preeti Hoon
Do Influencers Mislead Consumers? Do Brands Care? Naresh Gupta Answers
By Preeti Hoon
By Preeti Hoon
Decoding Nykaa IPO News With Rajesh Mehta, Shares Basics Of IPO
Nykaa IPO and Founder Falguni Nayar becoming the first self-made woman billionaire of India have been making …
By Preeti Hoon
Expert Eye: Decoding WPP-Coke Deal & Its Conflict Of Interest In India With Pepsi
“If you work for Pepsi, you don’t work for Coke. If you work for Coke, you don’t …
By Preeti Hoon
What’s On My Plate: Subhrangshu Neogi Spills Beans On The Latest In His Life
Welcome to the first episode of ‘What’s On My Plate With Preeti Hoon’ – a video series …
By Preeti Hoon
Expert Eye: Naresh Gupta Picks Wow Diwali Ads & Wonders Why All Look Same
Diwali not just the festival of lights but a celebration of lots of emotions too. Our ad …
By Preeti Hoon
Expert Eye: Poor Ads On TV! CoinDCX, CoinSwitch, postpe, JioMart, Google, Dabur Are Lost & Not Found
Well, just like another day on Linkedin, Naresh Gupta, after three decades of his life in and …
By Preeti Hoon
Exclusive: Anita Nayyar On Joining Patanjali, Digital Growth & Women Leadership
My next guest is Anita Nayyar, COO, Media & Communications, Patanjali Ayurved Ltd. In an exclusive candid …
By Preeti Hoon
“This Is Why Tata Bought It!” Stranger Disliked Air India Meal & This Happened Next
As Tata Group takes over Air India, the ex-employees & their families have been told to submit …
By Preeti Hoon
Podium Finish For Another Taapsee-Style Story, ‘Rashmi Rocket’ Unmissable
“Waise bhi main kisi ki nahi sunti… Tu khud ki sunti hai.. bahut badhi baat hai” “Haar …
By Preeti Hoon
Why Indians Bought Smartphones During Pandemic? vivo’s Nipun Marya Answers
While the Indian mobile market was seeing a decline in the most crucial pandemic times, vivo was …
By Preeti Hoon
