Influencers are favourites of brands these days. Undoubtedly, going by the trend, they have a huge stake in the way social media functions in the current times. But, do they follow laws and rules while promoting brands or just stuff their senses with crazy money on the offer? And, do brands really care for their customers while hiring an influencer?
Here’s an interesting conversation with Naresh Gupta, Partner, Bang In The Middle.