Rolex, recently, announced its association with one of the biggest and oldest names in world tennis – The prestigious Grand Slam Roland Garros and it couldn’t have been a classier moment for the who’s who of the Capital to come together under one roof and raise a toast to the alliance of two classy brands at the Opening Party held in New Delhi.
The elite party was a special platform for the announcement of the new collaboration between these two prestigious brands and official launch of the 2019 Roland-Garros season.
The celebration of the two brands’ new alliance was an exclusive affair. It was a part of a series of similar events held in Brazil, China and India, just a few weeks before the Grand Slam began this year and historically won for the record 12th time by the king of clay – Rafael Nadal.
Brazil got the ball rolling in May, at the residence of the French consul in São Paulo. Gustavo Kuerten, three-time winner of Roland-Garros and the Grand Slam’s ambassador since 2018, was in attendance. The series then moved to China attended by Li Na, representing Rolex, as well as Jin Dong, who has been Roland-Garros’ ambassador in China since the last two years. And its final leg was held in India.
The party was graced by the legendary tennis star and Rolex Testimonee, Vijay Amritraj as well as Wolfgang Weilbach, General Manager, Rolex India. Also present at the occasion was Lucas Dubourg, Head of International Development, French Federation of Tennis.
“Roland-Garros has always been one of the pinnacle tournaments and their partnership with Rolex is a great marriage of brands which exude the same DNA of excellence. I am happy to be a part of this event in India celebrating their new association. I also look forward to some stellar performances as we launch the 2019 Roland-Garros season”, Amritraj said.
“We are very happy to associate with Rolex as our official keeper. We have a shared passion and history with the sport of tennis and a panache for excellence. With this event we celebrate our association and the kick-off of the Roland Garros 2019 season. We have had a great association with India and look forward to foster our partnership here in the future as well”, Dubourg added.
In the eyes of sports fans, and indeed the general public, the Roland-Garros tournament is an unmissable event that enjoys immense prestige. The 2018 Roland-Garros attracted more than 480,000 spectators and was broadcast in 224 territories worldwide, confirming the tournament’s status as a first-class international sporting event. Organised by the French Tennis Federation, Roland-Garros is the only Grand Slam tournament to be played on clay, one of the oldest and most noble surfaces in the history of tennis.