Diwali not just the festival of lights but a celebration of lots of emotions too. Our ad pick for the festive week stamp the same.
I couldn’t hold myself back after seeing some high-on-EQ creatives – Amazon #DeliverTheLove, OPPO #BeTheLight, realme India #HopeForGreatThings, #GhadiDetergent #SareMailDhoDaalo, HP #DiyeSeDiyaJale, #ChitaleBandhuMithaiwale #Bhumika ads while Naresh Gupta has a divided opinion on these, not critical, though! 🙂
Why brands resort to lights, expensive clothing, emotional themes year after year, what different they could do, what makes an ad click with the audience and what makes it memorable – all these questions answered and our regular real, no-filter talk in this week’s ‘Expert Eye’.
An easy, real talk with one of the best minds in the Indian advertising scene – Naresh Gupta, who has over three decades in advertising, market research and marketing, worked with agencies and clients, co-founded Bang in the Middle, an independent communication company that is about to turn 10.