Ambani: The Biggest Endorser Of ‘Brand Bharat’?

The pre-wedding extravaganza of Indian billionaire Mukesh Ambani’s youngest scion Anant Ambani and Radhika Merchant (daughter of billionaire Viren Merchant) unfolded like a perfect Bollywood blockbuster in March 2024.

By the look of it, Anant-Radhika pre-wedding event seemed to have delivered what it had set out for, but has it really hit the bullseye? By clubbing the launch of ‘Vantara’, the wildlife conservation initiative with a personal family event deeply rooted in Indian culture, has Ambani family emerged as the biggest endorser of ‘Brand Bharat’?

Read my full article in Campaign India