In its bid to tap the youth segment as well as food fanatics in India, Washington Apples, an American brand exporting apples worldwide, has zeroed down on Bollywood actress Disha Patani and Chef Sanjeev Kapoor as its brand ambassadors.
The announcement was made today in New Delhi in the presence of US Ambassador to India Kenneth I. Juster, who was the guest of honor at the event and four Washington apple growers Lindsey Morrison, Daveand Karla Robison and James Foreman, who travelled to India to be a part of the launch.
The American company has roped in popular faces to amplify its reach amongst the masses for the first time in 20 years of its presence in India.
“When we researched for the perfect face for Washington apples, we decided it should be someone who represents the youth of today, is a fitness icon and also someone whose words Indians can trust. What better choice than to have Disha Patani, the youth icon and Chef Sanjeev Kapoor, the most trusted voice on food in India as the Brand Ambassadors for Washington Apples”, Sumit Saran, In-Country Marketing Representative, Washington Apple Commission, said.
“The season for Washington Apple peaks when the season for Indian Apples end making good quality apples available to Indian consumers all year round”, he added.
Patani and Kapoor will be seen promoting the newly-launched #WashingtonApplesKuchhKhaasHai campaign of Washington Apples.
Todd Fryhover, President, Washington Apple Commission, believes India is one of the sought-after markets and the growth is set to be bullish in the years to come.
“India is a very important market for Washington Apples. The country has been the top three markets for Washington Apples globally for few years now and is destined for further growth. Our #WashingtonApplesKuchhKhaasHai campaign focuses on creating awareness among Indian consumers about Washington Apple varieties, best practices, food safety and the fine growing conditions that exist for apple growing in the State of Washington”, he stated.
“The Washington Apple Commission represents 1,260 growers of Washington Apples and the importance of India is reflected in the fact that four of our growers have travelled to India to meet with all stakeholders here including importers, wholesalers, retailers and most importantly Indian consumers”, he added.
Washington apples are available across the country both with traditional and modern retailers.
Washington Apple Commission is the promotional arm of the Washington apple industry. It is the mission of the commission to serve the Washington apple industry by increasing consumer demand through innovative marketing and promotions in international markets. In India, the commission is represented by SS Associates.