Vivek Srivastava, Joint Managing Director, Innocean Worldwide India (Hyundai India’s in-house agency) shares 5 ways in which brands can appear sensitive towards their customers during a situation as extreme & serious as a coronavirus pandemic.
In his 34 years of advertising experience, Vivek has worked on businesses such as Hyundai, Kia, Nestle, NIS, Shaw Wallace, Fuji Film, Samsung, Honda, Swarovski, Dupont, Outlook and Business Today.
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